Cookies and similar technologies are files or identifiers used for website functionality, security, remembering preferences, analytics and, where the user consents, advertising and conversion measurement.
|
Category |
Purpose |
Activation |
Examples |
|---|---|---|---|
|
Strictly necessary |
Functionality, security, payments and remembering cookie choices |
Automatically, only to the extent necessary |
session, security, consent |
|
Preferences |
Remembering language and settings |
After choice/consent, as applicable |
language, display |
|
Analytics |
Usage statistics |
Only after consent |
Google Analytics through GTM |
|
Advertising |
Conversions, audiences and advertising effectiveness |
Only after consent |
Google Ads and other approved tags |
On the first visit, users must be able to accept all cookies, reject optional cookies or customise categories. Rejecting must be as easy as accepting. Analytics and advertising cookies must not load before consent. Consent may be withdrawn at any time through the permanent “Cookie settings” link.
The duration of each cookie and its provider must be displayed in the preference panel. Five Stars will create the actual inventory by scanning the website and will keep it updated whenever tags, plugins or services change. Deleting cookies in the browser does not replace the website's obligation to respect the user's choice.
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